ROI driven marketing guy with a strong startup / lean development culture. My focus is on business and community growth backed with data analysis. Looking for a new challenge near Bordeaux.
Identify the strengths & weaknesses of your product to provide guidance.
Boost your product visibility and recruit the best quality users.
Hit this link to find out how I can help you grow your business.
With over 3.5M MAU on successful social games such as Paf le Chien / Space Dog (iOS, Android, WP, Facebook), Adictiz is recognized as an expert in mobile and social gaming.
My job at Adictiz has been to formalize and optimize user acquisition.
Here is the list of the challenges I had to tackle:
Find & Test new user acquisition sources on a regular basis.
Track & Measure player acquisition sources.
Identify & Optimize the best quality user sources.
Ensure that the LTV > CPI rule is continuously met.
ASO with SensorTower & Appcod.es
Community Manager is the position I first occupied when I joined eYeka. My first duties were to create content tailored for diverse eYeka communities. The evolution of my position within the company led me to be responsible for eYeka's global community acquisition and activation via search engine marketing, social media and mass mailing strategies.
To assess members' value, build conversion funnels to improve ROI, and to turn the eYeka community into a profitable asset for the company was the core of my job.
Europe, the U.S., BRICs and Asia
The community size grew by 72% between 2011 and 2012.
The cost per recruited member has been cut by 2 in 18 months.
The activation rate did rise by 86% in a year.
Planning and achieving Social Media strategies for Red PR's clients: Domino's Australia, Dynamic Business Magazine, Yuva, E-One.
Consultant working on a strategical level for the Australian and New Zealand Communication Association's new website development - University Project.
Belgique Loisirs Direct Marketing Executive, France Loisirs' New Members Recruitment Partner, Mailouts' graphic chain execution's Partner.
Designing, planning and achieving Direct Marketing campaigns for OgilvyOne clients: American Express, DHL, Neckermann, Partners Insurance Belgium.
Master, I.T. - Major: Digital Environment
Bachelor, Business - 1 semester
Edouard Breine — My Linkedin — +33 - (0) 624 997 298