Youtube Video: Go Viral!!!

22 01 2010

The following are 14 tips to make your video go viral on youtube:

  • Format: 30 seconds to 2 minutes
  • Don’t make the corporate aspect obvious, your video should look “amateur”
  • Announce your video with a shocking, fake or misleading title
  • Ask your colleagues, family and friends to post controversial comments on the video to start discussions
  • Post comments and a link to your video on forums and blogs relevant to the video’s topic Read the rest of this entry »

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Categories : Enterprise 2.0, Marketing

Employee Voice & Social Media

10 12 2009

“Employee Voice is the term increasingly used to cover a whole variety of processes and structures which enable, and sometimes empower employees, directly and indirectly, to contribute to decision-making in the firm” – Boxall and Purcell, 2003.

Marchington et al (2001) have defined 4 purposes of employee voice:

  • Articulation of individual dissatisfaction;
  • Expression of collective organization;
  • Contribution to management decision making;
  • Demonstration of mutuality and cooperative relations.

Marchington et al (2001) have also identified 2 forms (or categories) of employee voice:

1.Representative participation.

  • Joint Consultation – Management, Employee Representatives, Mutual Interest matter;
  • Partnership schemes – Emphasize mutual gains and tackling issues in a spirit of cooperation;
  • European Works Councils – EU legislation;
  • Collective Representation – Employees’ interests represented by trade unions.

2. Upward Problem Solving

  • Electronic Media – Intranet;
  • Two way communications – face to face meetings or groups briefings.

When face-to-face communication is still considered as being the best practice for effective internal communications, new digital tools such as social media give companies the opportunity to achieve greater engagement. Indeed, even if by now, emails, the intranet and face-to-face meetings are the most used mechanisms, new tools such as blogs, microblogs, pod-/vodcasts, wikis and social networks are being more and more appreciated communication channels. Read the rest of this entry »


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Categories : Enterprise 2.0, Social Networks

Mobile Augmented Reality & Social Media

2 11 2009

The evolution of mobile technologies has changed the game for today’s advertisers. Indeed, studies have shown that 94% of consumers aged between 18 and 29 years old have a phone fitted with a camera, the mobile usage is expected to grow by 60% by 2011, and Internet access through mobile devices has increased by 34% between July 2008 and July 2009. However, until recently, marketers were unable to engage their audience through this medium.

The latest technological advancement has given advertisers opportunities to develop new communication experiences. Mobile devices have now the ability to display 3D content; cameras have become a new type of input interface, replacing mice and keyboards; and smart phones can access high speed Internet networks.

On the other hand, the Interned has evolved from a one way communication channel, pushing information to the users, to an interactive platform, enabling users to create content and to form online communities based on specific areas of interest.

The evolution of these technologies is fostering a convergence of the real and virtual worlds unlike anything we have seen in history. The challenge for marketers is then to catch the maximum value that can be delivered by these tools.

marlogos
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Categories : Marketing, Mobile Augmented Reality

Checking the Pulse of the Social Media Use in the B2B Industry

19 10 2009

The following study presents various metrics which help to appreciate the current and future importance of Social Media in the B2B industry. The survey was conducted by the Benchmark Group for Munier-BBN, polled 112 companies from seven countries (Brazil, France, Germany, South Korea, Sweden, United Kingdom and the United States), and took place between August and September 2009 (70% of the companies were interviewed by phone, 30% of them submitted an online questionnaire). The results presented next are based on a French article translated and adapted for you.

digital_budget

B2C Advertisers allocate more of their budget on digital communication, B2B advertisers follow! According to Benchmark Group and Munier-BBN forecasts, the share of digital communications should grow by 50% between 2008 and 2010. Read the rest of this entry »


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Categories : Enterprise 2.0, Marketing, Social Networks

“Human Resources Strategies & Social Networks” Barometer – Novametrie & Digital Jobs

5 10 2009

The Survey: Human Resources Strategies & Social NetworksHR

Thursday September 24th 2009, Novametrie and Digital Jobs published their first “Human Resources Strategies & Social Networks” barometer.

This barometer reveals the results of a survey which combines:

  • Qualitative phase conducted among 27 Human Resources executives of large and medium size companies (Areva, Cegid, Bouygues Telecom, SFR, AXA, IBM, TF1, Sephora, Groupama, PSA …);
  • Quantitative phase which surveyed 261 associates from the 11th of August to the 14th of September 2009.

Recruitment & Social Networks

Overall, Social Networks have been associated with interactive address books, used to boost professional networks, and leading to career opportunities and social progress.

When 80% of the HR managers consider Social Networks as a set of branding tools, 15% believe that Social Media can be used for product launch or for CRM purpose. Since only 5% of the respondants used them as business strategy lever, Social Networks can’t be considered as widely employed strategic tools yet.

Regarding to the current organizations’ recruitment policies, if 82% of the surveyed associates consider external Social Networks as an effective way to find a job, only 5% have obtained their current position by using them. Nonetheless, more than half of HR directors believe that networks will be “a strategic priority” in recruitment policies by 2012. Thus, according to Novamétrie / Digital Jobs, the proportion of networks in overall recruitment will raise from a current 2% rate to a 10% rate by 2011. Read the rest of this entry »


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Categories : Enterprise 2.0, Social Networks

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