Edouard Breine

Growth with Scale

Profile

ROI driven marketing guy with a strong startup / lean development culture. My focus is on business and community growth backed with data analysis. Looking for a new challenge near Bordeaux.

Skills

Analytics

Identify the strengths & weaknesses of your product to provide guidance.

Marketing

Boost your product visibility and recruit the best quality users.

Much More

Hit this link to find out how I can help you grow your business.

Weapons

  • App Store Optimization
  • Mobile Apps Advertising
  • Mobile Apps Analytics
  • Online Community Growth
  • Social Media & CM
  • Traffic Management
  • Search Engine Marketing
  • Web Analytics Demystification
  • Social Innovation Facilitation

Experience

Adictiz

Growth Manager

2012-2014

With over 3.5M MAU on successful social games such as Paf le Chien / Space Dog (iOS, Android, WP, Facebook), Adictiz is recognized as an expert in mobile and social gaming.

My job at Adictiz has been to formalize and optimize user acquisition.
Here is the list of the challenges I had to tackle:
Find & Test new user acquisition sources on a regular basis.
Track & Measure player acquisition sources.
Identify & Optimize the best quality user sources.
Ensure that the LTV > CPI rule is continuously met.
ASO with SensorTower & Appcod.es

eYeka

Global Marketing Manager

2010-2012

Community Manager is the position I first occupied when I joined eYeka. My first duties were to create content tailored for diverse eYeka communities. The evolution of my position within the company led me to be responsible for eYeka's global community acquisition and activation via search engine marketing, social media and mass mailing strategies.
To assess members' value, build conversion funnels to improve ROI, and to turn the eYeka community into a profitable asset for the company was the core of my job.

Geos:
Europe, the U.S., BRICs and Asia

Metrics:
The community size grew by 72% between 2011 and 2012.
The cost per recruited member has been cut by 2 in 18 months.
The activation rate did rise by 86% in a year.

Red PR Australia

Social Media Manager

2010

Planning and achieving Social Media strategies for Red PR's clients: Domino's Australia, Dynamic Business Magazine, Yuva, E-One.

ANZCA

Project Manager

2009

Consultant working on a strategical level for the Australian and New Zealand Communication Association's new website development - University Project.

France Loisirs

Direct Marketing Executive

2006

Belgique Loisirs Direct Marketing Executive, France Loisirs' New Members Recruitment Partner, Mailouts' graphic chain execution's Partner.

OgilvyOne

Managing Partner Assistant

2005

Designing, planning and achieving Direct Marketing campaigns for OgilvyOne clients: American Express, DHL, Neckermann, Partners Insurance Belgium.

Education

Queensland University of Technology

Brisbane, Australia

Master, I.T. - Major: Digital Environment

Magistère de Marketing Direct

Lille, France

Master, Marketing

Technische Universität

Dresden, Germany

Bachelor, Business - 1 semester

IUT Techniques de Commercialisation

Lille, France

Bachelor, Business

Edouard Breine — My Linkedin — +33 - (0) 624 997 298