Mobile Augmented Reality & Social Media

2 11 2009

The evolution of mobile technologies has changed the game for today’s advertisers. Indeed, studies have shown that 94% of consumers aged between 18 and 29 years old have a phone fitted with a camera, the mobile usage is expected to grow by 60% by 2011, and Internet access through mobile devices has increased by 34% between July 2008 and July 2009. However, until recently, marketers were unable to engage their audience through this medium.

The latest technological advancement has given advertisers opportunities to develop new communication experiences. Mobile devices have now the ability to display 3D content; cameras have become a new type of input interface, replacing mice and keyboards; and smart phones can access high speed Internet networks.

On the other hand, the Interned has evolved from a one way communication channel, pushing information to the users, to an interactive platform, enabling users to create content and to form online communities based on specific areas of interest.

The evolution of these technologies is fostering a convergence of the real and virtual worlds unlike anything we have seen in history. The challenge for marketers is then to catch the maximum value that can be delivered by these tools.

marlogos
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Categories : Marketing, Mobile Augmented Reality

Checking the Pulse of the Social Media Use in the B2B Industry

19 10 2009

The following study presents various metrics which help to appreciate the current and future importance of Social Media in the B2B industry. The survey was conducted by the Benchmark Group for Munier-BBN, polled 112 companies from seven countries (Brazil, France, Germany, South Korea, Sweden, United Kingdom and the United States), and took place between August and September 2009 (70% of the companies were interviewed by phone, 30% of them submitted an online questionnaire). The results presented next are based on a French article translated and adapted for you.

digital_budget

B2C Advertisers allocate more of their budget on digital communication, B2B advertisers follow! According to Benchmark Group and Munier-BBN forecasts, the share of digital communications should grow by 50% between 2008 and 2010. Read the rest of this entry »


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Categories : Enterprise 2.0, Marketing, Social Networks

“Human Resources Strategies & Social Networks” Barometer – Novametrie & Digital Jobs

5 10 2009

The Survey: Human Resources Strategies & Social NetworksHR

Thursday September 24th 2009, Novametrie and Digital Jobs published their first “Human Resources Strategies & Social Networks” barometer.

This barometer reveals the results of a survey which combines:

  • Qualitative phase conducted among 27 Human Resources executives of large and medium size companies (Areva, Cegid, Bouygues Telecom, SFR, AXA, IBM, TF1, Sephora, Groupama, PSA …);
  • Quantitative phase which surveyed 261 associates from the 11th of August to the 14th of September 2009.

Recruitment & Social Networks

Overall, Social Networks have been associated with interactive address books, used to boost professional networks, and leading to career opportunities and social progress.

When 80% of the HR managers consider Social Networks as a set of branding tools, 15% believe that Social Media can be used for product launch or for CRM purpose. Since only 5% of the respondants used them as business strategy lever, Social Networks can’t be considered as widely employed strategic tools yet.

Regarding to the current organizations’ recruitment policies, if 82% of the surveyed associates consider external Social Networks as an effective way to find a job, only 5% have obtained their current position by using them. Nonetheless, more than half of HR directors believe that networks will be “a strategic priority” in recruitment policies by 2012. Thus, according to Novamétrie / Digital Jobs, the proportion of networks in overall recruitment will raise from a current 2% rate to a 10% rate by 2011. Read the rest of this entry »


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Categories : Enterprise 2.0, Social Networks

Few Stats About Social Media Collected For You On Twitter

28 09 2009

twittervsfacebookinaustraliajune09Since Twitter is a continual flow of information, I gathered here few interesting statistics that you may have missed.

Social Media in General:

  • 84% of Social Media Programs Don’t Measure ROI – http://bit.ly/2LGIrV
  • Time Spent on Social Networks Tripled in Last Year http://bit.ly/ontLo
  • 59% of execs who benefited frm Web2.0 had senior leaders who championed use of tech internally http://bit.ly/PY7×6
  • Social networking and blogging sites accounted for 17% of the total time Americans spent online in August, an increase of 11% year-on-year http://bit.ly/qRJRL

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Categories : Enterprise 2.0, Marketing, Social Networks

I became Twitter-holic…

22 09 2009

I know and I apologize, it has been too long since my previous blog post, but I have a good excuse… I became Twitter-holic!

It all started a Thursday morning three weeks ago. One of my daily routine is to check the statistics of my blog. That particular morning, I realized that the most popular post that I have written was the one about Twitter.  To my utter astonishment, 80% of the traffic to that post has been generated by tweets (Twitter posts)!

I could not bury my head in the sand anymore; I had to get on Twitter to find out what was going on out there! If you are not an active Twitter user, you are missing heaps, believe me!

Why did I not use Twitter before?

  • Did not feel like reading about what was my neighbour eating, I thought that  it as a waste of time;
  • Did not know anything about how to write on Twitter… I was kind of scared to have to spend too much time to get to learn some complicated “Twitter language”…

After 3 weeks on Twitter, here are my answers:

  • It is so not a waste of time, as long as you target the right Tweeps (refers to a Twitter user or to its flow of information);
  • The Twitter language is easy! Just few “codes” which are listed further down.

I follow now more than a 1 000 people that I consider worth following, and I am followed by around 800 people! How I did get on Twitter?… Follow me!  :)

twitterholic

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Categories : Marketing, Social Networks

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