Traditionally museums and art galleries around the world have been funded by governments and local authorities. However, in the aftermath of an overall move in corporate management in the 80’s, museums started to expand their revenue streams by acquiring new audiences. With the emergence of computing and its fast democratisation, art galleries found an opportunity to offer new experiences to their visitors as well as reaching new publics by implementing multimedia systems on the scene. Lately, Internet as a communication channel has been widely adopted by museums and art galleries as a means to stand out of the competition. When the usual first step of creating a more or less successful website as interface has been taken by the majority, some others used Web 2.0 tools in order to develop much more original and efficient communication and/or vending platforms. Read the rest of this entry »
E-Commerce & Live Chat Customer Service
11 08 2009Facts:
- For many companies the E-Commerce business activity is still growing by leaps and bounds
- Traditionally called “brick and mortar” institutions offer some of their services online exclusively
What does the typical “brick and mortar” shopper expect from its online experience?
- Ability to get through the site experience easily
- Ease of access to unanswered questions
- Website experience matches the expectations
What should businesses understand?
- The experience has to be smooth and perfect : today internet user expects perfection from internet services
- Potential online buyers do not have patience
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Categories : Enterprise 2.0, Marketing
I am Edouard, born French and currently living in Brisbane, AUS. This blog has been created within the framework of 
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